At the 2026 CCTV Spring Festival Gala — China's most-watched broadcast of the year, reaching hundreds of millions of households in a single evening — MagicLab delivered one of the night's most technically dense debuts. MagicLab's robots performed a synchronized dance alongside human performers during the song "We Are Made in China," appearing on the program alongside three other rising Chinese humanoid robot companies.
MagicLab used the moment for more than a performance credit. The company brought real multi-robot collaboration to a national broadcast for the first time, positioning itself as one of the only humanoid robot makers on the program capable of both stage performance and functional, task-based work — a distinction MagicLab frames as capturing China's broader shift in robotics from "performer" to "collaborator."
Why it matters for enterprise buyers and investors: A Gala performance slot is a brand-visibility milestone; demonstrating functional collaboration in the same broadcast is a credibility milestone. Together, they signal a company positioning itself not as an entertainment-robotics play, but as an industrial one that also happens to perform well on camera — a distinction that matters when evaluating long-term platform viability versus one-off spectacle.
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