Magiclab Robotics' humanoid robot officially won the prestigious 2025 Red Dot Design Award, becoming the world's first full-sized general-purpose bipedal humanoid robot to earn this distinction. This achievement highlights international recognition for the company's seamless integration of industrial design and engineering execution, establishing a new milestone for the global embodied AI industry.
As one of the world's top four design honors, the Red Dot Design Award has been known as the "Oscars of Design" since its inception in 1955. Adhering to rigorous evaluation criteria across innovation, functionality, aesthetics, and sustainability, the award presented to Magiclab Robotics underlines its world-class standards in unifying design and engineering.
Magiclab Robotics' full-sized general-purpose humanoid robot, "Xiaomai," stands 174 cm tall. Combining high-density motors with compliant joint technology, the robot features 42 Degrees of Freedom (DoF) across its body, enabling smooth, natural motion and precise execution of delicate tasks. A major design highlight lies in its modular architecture, which provides high scenario scalability and environmental adaptability for diverse deployments.
Industrial Manufacturing: Xiaomai is equipped with a self-developed 11-DoF dexterous hand delivering a hand-specific payload of 5 kg, an overall operational payload exceeding 20 kg, and force resolution down to 0.1 N—supporting high-precision operations such as electronic assembly and industrial dispensing.
Commercial Services: Xiaomai transitions flexibly across multiple roles, including commercial guide, event host, and interactive presenter.
Magiclab Robotics has achieved over 90% in-house development for core hardware, building an integrated pipeline from environmental perception and intelligent decision-making to high-precision execution.
In terms of industrial design and human-robot interaction, Magiclab Robotics presents a refined aesthetic approach. The robot's frame follows the golden ratio of the human body to deliver a balanced visual proportion. Utilizing metal casting alongside localized injection molding, the structural design strikes an optimal balance between mechanical strength and flexibility. A specialized soft-rubber sole design absorbs motion impact and minimizes walking noise, allowing the robot to integrate seamlessly into complex indoor environments across residential and commercial settings.
Departing from the cold appearance of traditional industrial robots, Xiaomai features a minimalist streamlined contour complemented by skin-friendly fabric covers and rounded-corner engineering. This significantly increases emotional warmth and approachability during close human interaction. For visual perception, the fusion of RGB-D depth cameras and LiDAR technology provides spatial awareness, enabling high-precision environmental mapping and autonomous navigation.
Driven by continuous innovation, Magiclab Robotics redefines human-robot collaboration, turning conceptual AI into real-world productivity. The core team began developing quadruped robotics in 2020 and unveiled its first-generation humanoid robot in 2023, making it one of the earliest pioneers in China to explore real-world humanoid applications across industrial, commercial, and residential domains.
Today, Magiclab Robotics has connected the entire industrial chain—from self-developed hardware and software stack to supply chain integration, manufacturing, and multi-scenario deployment. Moving forward, the company will continue investing in core embodied AI technologies and humanoid platforms while accelerating mass production and global market expansion.
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