BARCELONA, March 5, 2026 – MagicLab has chosen the Mobile World Congress (MWC) in Barcelona for its highly anticipated European debut, marking a major milestone in its globalization strategy. The company demonstrated how its advanced robotic platforms are ready to make the leap from exhibition to direct commercial application in the European market.
During the event, MagicLab showcased its versatile product lineup. The commercial centerpiece was the advanced [humanoid robot], which acted as an "international shopping guide," interacting fluently with attendees in both Spanish and English. This demonstration highlighted its remarkable adaptability to multitasking B2B scenarios, making it ideal for the retail and service sectors in Europe.
Concurrently, the extreme agility and precision of the technology were evident with the MagicDog series and the MagicBot Z1, both capable of executing complex synchronized choreographies. Meanwhile, the MagicPanda [https://www.youtube.com/watch?v=VRxAMLlkjko] captured immense attention by performing natural gestures such as tilting its head and moving its paws. To achieve this fluidity, the R&D team implemented a three-degree-of-freedom (3-DoF) head actuation system, supported by dedicated optimizations in its mechanical structure, control system, and thermal management. This ensured coordinated movements and ultra-stable performance during the demanding live demonstrations.
Since the launch of its internationalization strategy in 2025, MagicLab now operates in 27 countries and regions, with overseas revenue exceeding 30% of its total. Its global expansion has entered a phase of solid growth, demonstrating strong international competitiveness.
"Our presence at MWC reflects our deep confidence in China's innovation and advanced manufacturing ('Made in China') on the global stage," stated MagicLab's Global GTM team. "Our goal here is to accelerate our commercial roadmap, actively seeking local partners, integrators, and European developers to build the intelligent robotics ecosystem together."
To discover more about our vision and explore commercial collaboration opportunities in Europe, please visit our official website: [https://www.magiclabglobal.com]
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